BMW Unveils Chameleon-Like Color-Changing IX Flow SUV at CES That Uses E-Reader Technology

10. January 2022 - autoevolution

BMW Unveils Chameleon-Like Color-Changing IX Flow SUV at CES That Uses E-Reader Technology

Let's face it. The shade of a car is a thing of personal taste.

Well, BMW just changed the entire game with the color-changing iX Flow SUV at the 2022 CES, which we first saw yesterday. The Flow comes wrapped in something called E Ink - a material used on the Kindle display, allowing the car to change colors instantly as long as it is a shade of gray.

The German automaker unveiled two products at this year's CES, the 2023 iX M60 electric SUV and a 31-inch screen integrated with Amazon Fire TV. The luxury car automaker launched a radical concept called the iX Flow to spice up the show.

BMW iX Flow uses electrophoretic technology to change shades from black to white or mix black and white in a kaleidoscope of graphics across its surface. Based on the electric iX SUV that debuted in 2021, the iX Flow uses e-ink technology to change the SUV's exterior color.

Christoph Grote, senior vice president of electronics at BMW Group, at a round table interview during the launch, said the iX Flow car dresses and expresses the driver inside out.

He added that BMW has created a technology and adapted it to a car that can make it possible. Grote also noted that changing the shade of a vehicle from dark to light while driving in hot temperatures helps efficiency and thermal regulation inside the automobile.

The German automaker worked with E-Ink to develop this game-changing technology for the automotive world. Launched in 1997, E-Ink has worked on the technology used by Kindle and commercial displays for Amazon and Sony.

BMW Group's Flow technology works by using a wrap covering the vehicle's entire body. This wrap comes with different color pigments. When stimulated with electrical signals, the pigments rise to the skin's surface, creating a change of shade.

The iX Flow is part of BMW Group's plans to develop human-centric products that stimulate all the senses. The automaker said it will spend $34 billion on future-oriented tech by 2025.

Frank Weber, a member of the BMW Group, stated that in the future, digital experiences will not only take place in displays but that the real and virtual will increasingly merge.

News By Tags

A1A2AbgasskandalALFA ROMEOAlpineAston MartinaudiAudi a6Audi A8audi e-tronAudi Q3Audi Q4Audi Q4 e-tronAudi R8Audi Rs3Audi RS6Audi S3AutobahnAutomarktBadenbatteryBentleybikeBMWBMW 2 seriesBMW 4 Seriesbmw i3BMW i4BMW ix3BMW M2BMW M3BMW M4BMW x6BMW x7BoschBrabusBugatticampercamper vanChinaCitroenclassic carcoronaviruscustom carDaciaDacia DusterDacia SanderoDacia SpringDaimlerDetroit Auto ShowDeutschlandDiebstahldieselDiesel scandaldieselgateDonald TrumpDonaustadtdrag raceDucatiE-AutoE-AutoselectricElektroautoElektroautosElon MuskEUEuropaEuropeevFerrariFeuerwehrFeuerwehreinsatzFiatFordFord FiestaFord FocusFord Mustang Mach-EFORMEL 1FPÖFranceFrankfurt Motor ShowGebrauchtwagenGeneva Motor ShowGermanyGigafactoryGrazHarley-DavidsonhondaHonda JazzHybridHyundaiHyundai Ioniq 5Hyundai KonaIAAINNSBRUCKItalienJaguarJeepjobsKärntenKiaKia EV6kia SportageKroatienKTMLamborghiniLand RoverLand Rover DefenderLEXUSLinzLKWLockdownManMaseratiMaybachMazdaMazda 3Mazda CX-5MclarenMecedesMeidlingMercedesMercedes C-ClassMercedes EQCMercedes GLEMercedes S-classMercedes-MaybachMiniMISTELBACHMITSUBISHImotorcycleMotorrädMotorräderMünchenNeuwagenNiederösterreichNissanNissan AriyaÖAMTCOBERÖSTERREICHÖFFENTLICHER VERKEHROpelOpel AstraOpel CorsaOpel MokkaOsterreichParkenparkingParkpickerlPARKPLATZParkplätzeParksheriffParkstrafePeugeotPeugeot 208Peugeot 308polizeiPOLIZEIEINSATZPorschePorsche 911Porsche CayennePorsche CaymanPorsche MacanPorsche PanameraPorsche TaycanRaserrecallRED BULLRenaultrestorationRETTUNGRettungseinsatzrvSalzburgSCHWECHATSeatSkodaSkoda EnyaqSkoda FabiaSkoda KamiqSkoda KaroqSkoda Octaviasmartspy shotsST. PÖLTENStauSTEIERMARKStellantisSteyrStrafeStraßenverkehrSubarusupercarsSUVSuzukiSwedentarifftaxitechnologyTeslaTesla model 3Tesla Model XTesla Model YtestTirolToyotaToyota Yaristrade warTraiskirchenTullntuningUberUKUnfallUnited StatesURLAUBUSAused car buying guidevanVerkehrVERKEHRSSICHERHEITVerkehrsunfallVienna AutoshowvignetteVokswagenVolkswagenVolkswagen CaddyVolkswagen GolfVolkswagen ID.3Volkswagen ID.4Volkswagen PassatVolkswagen TaigoVolkswagen TiguanVolkswagen TransporterVolvoVWVW BeetleVW GolfVW ID.3VW TouaregVW TransporterWWienYamaha