Meanwhile, Audi is still selling the RS6 Avant in America, but its sales figures are so small that it's bundled up under the A6 designation in the sales report, moving only 3,559 units during H1 2025. BMW's a different story, though, as the Bavarian brand surprisingly recorded higher unit sales of the M5 Touring compared to its sedan counterpart. But generally, wagons are not popular in the US amid the era of crossovers and SUVs.
It's a different story in Europe, though. There is still a lot of demand for wagons in the Old Continent, particularly those made by German automakers. Audi, for one, has revealed that demand for the RS6 Avant is at an all-time high during the first half of 2025. Alina Seysen, Audi's spokesperson for sales and marketing, confirmed the increased demand for the super-wagon to German newspaper Automobilwoche.
The RS6 Avant's Replacement Is On The Horizon
Specifically, Seysen told the publication that Audi Sport, which covers only RS models, reported a 41% increase in order intake for the RS6 Avant in H1 2025, compared to the same period last year. Europeans are clearly crazy about the long-roof rocket, but there's a good reason for this, particularly in terms of timing. Audi introduced a new A6 earlier this year, which means a new RS6 Avant is also on the horizon. In fact, the automaker is already testing the next RS6 Avant on public roads.
The upcoming RS6 Avant is becoming electrified, with a choice between an all-electric e-tron and a plug-in hybrid that still uses the venerable V8 as its internal combustion power plant. Given this, European fans who really want an RS6 in their garage are likely faced with two choices - snap one up now or wait for the electrified version, which will likely gain weight (and a larger price tag). Just look at BMW and the M5 Touring.
Will The New RS6 Avant Become Popular With Americans?
Whatever the reason is, the current RS6 Avant still has the rest of the year to rake in orders from wagon enthusiasts in Europe. While the upcoming next-gen PHEV model is guaranteed to arrive with over 700 horsepower on tap (it has to, or the M5 Touring will eat it for breakfast), the current model only makes 621 hp, which makes a strong case for the upcoming model. Then again, the M5 Touring has been taking some lashing because of the weight penalty, despite its incredible numbers.
Again, America is an exception, with the picky nation loving the long-roof M5 over the sedan. The US market has proven to be tricky in this regard, so let's see how Audi will play in this arena. At least we know Audi's proving everyone wrong about the demise of wagons - but only for the right market and with the right product.
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