Chinese automakers continue to expand their footprint, but the American market largely remains off-limits due to high tariffs. Despite that, a percentage of consumers say they would consider buying a Chinese-made vehicle, and one age group is far more likely than the rest: Gen Z.
According to a new Cox Automotive study, 69 percent of Gen Z respondents said they would consider a car from a Chinese brand. That’s a stark comparison to the 39 percent of all respondents who said they were not very/not at all likely to shop for a Chinese-made vehicle. Thirty-eight percent were extremely/very likely.
Percentage Of Americans Likely To Consider Chinese Cars
- Extremely / Very Likely — 38%
- Not Very / Not At All Likely — 39%
- Gen Z Likeliness — 69%
Despite consumers showing interest in Chinese vehicles, they lack awareness and familiarity with specific brands, according to the study. BYD had the highest brand awareness at 35 percent, but only 17 percent of them were familiar with the brand.
Chinese Brand Recognition Among American Consumers
- BYD — 35%
- Chery — 30%
- Geely — 27%
- Changan — 26%
- Jetour — 25%
Forty percent of respondents support Chinese brands entering the US market, and partnering with established brands could greatly increase consumer interest. Seventy-six percent of respondents would consider a Chinese car when partnered with a US brand.
Verwandte Nachrichten
